Artificial Intelligence and Predictive Analytics in Human Resource Management: Redefining Recruitment, Retention, and Performance Evaluation

Abstract

The integration of Artificial Intelligence (AI) and predictive analytics changes the paradigm of Human Resource Management (HRM). The utilization data-driven approaches of AI in HRM make the whole process automated as compare to the traditional HR practices that are heavily relied on the intuition and manual analysis. AI empowers organizations to investigate hefty datasets and on the basis of analysis performed forecast employee behavior, and optimize HR strategies across performance evaluation, retention, and recruitment. AI-driven HR observes significantly improve productivity, reduce biases, and permit strategic workforce planning. However, resistance to technological adoption, ethical issues along with the data privacy concerns, are the major challenges associated with the AI HRM implementation